Firmographic Data

Firmographic data is company-level information used to segment and qualify B2B prospects, the business equivalent of demographic data for a person. Standard firmographic fields include industry (often as an NACE, SIC, or NAICS code), employee count, revenue, geography, company age, ownership structure (public, private, VC-backed), and growth signals like recent funding or hiring velocity.

Why it matters for ICP work

Firmographic fields are usually the backbone of an ICP: "SaaS companies, 20-150 employees, Nordics, raised a round in the last 18 months" is entirely firmographic criteria. It's popular because it's objective and comparable across companies, unlike softer signals such as "seems like a good culture fit."

Firmographic vs. technographic

Firmographic data describes the business itself. Technographic data, what software and infrastructure a company runs, is a separate, complementary layer often used alongside it: two companies can be firmographically identical (same industry, same size) and behave very differently depending on whether one runs on Salesforce and the other on a spreadsheet.

Where the data actually comes from

• Business registries and public filings (often free, but inconsistent formats across countries)
• Company websites and job postings (a real-time signal for growth and priorities)
• Paid data providers that aggregate and normalize the above at scale

The practical problem for a small team is rarely finding firmographic data for one company, it's normalizing it consistently across hundreds of candidates so a scoring pass is comparing like with like.