Practical prospecting guides for teams doing their own sales, no RevOps hire required.
Guide
A step-by-step way to build a real target account list when you're the whole sales team: no ops person, no data analyst, no budget for one yet.
Guide
Why every manually-built target account list decays within weeks, what that actually costs a small sales team, and what to do about it.
Guide
A practical way for a small sales team to estimate how many companies actually match their ICP, without a market research firm or a VC-deck TAM slide.
Guide
What B2B lookalike company discovery actually means, how it's different from ad-platform lookalike audiences, and how to do it without buying a database.
Guide
A simplified ICP scoring approach for founders and small teams selling without a dedicated data or RevOps person.
Guide
Running out of companies to call usually means your targeting criteria are exhausted, not that the market is. Here's how to find the next batch.
Guide
A concrete, step-by-step workflow for turning an exported customer CSV into a prioritized prospecting list, without special tools.
Guide
Enterprise sales tooling like Clay, Apollo, or ZoomInfo is genuinely powerful, and genuinely overkill for a lot of small teams. Here's how to tell which camp you're in.
Template
A copyable account brief template: what to include before a cold call or demo so reps walk in prepared instead of researching live.